Runway looks, traditionally shown to buyers and the media six to eight months before they land in stores, can be seen online minutes after a designer shows them, worn by celebrities days later, and knocked off soon after that. Which means that sharp-shoulder silhouette that came down the Balmain runway in Paris in March was available at the mall long before the designer original arrived, and at a fraction of the price.
Nowadays, we can see a lot of curious gadgets or maybe some strange T-shirts, but this jacket is really a novelty
“It’s the first time I can remember this kind of shift in the fashion paradigm,” said David Wolfe, creative director of the Doneger Group, a New York trend forecasting firm. “The flashy addictive fashion [is] becoming less and less relevant to people’s lives.”
And for those who can’t be bothered to sit in front of a computer, mobile technology is making it possible to shop from the palm of your hand, which is why fashion designers are rushing to launch their own iPhone applications.
The result of all this interactivity is that there is more information than ever about fashion.
It was a spirited debate that drew big names, including designers Diane von Furstenberg (who also serves as the council’s president), Donna Karan, Betsey Johnson, Lazaro Hernandez and Jack McCollough of Proenza Schouler, and Vogue editor Anna Wintour.
